BRANDING PROJECT: MYTHICAL MERCH
Who is Mythical Merch?
Mythical Merch is an online and physical store that offers fun and exciting clothing, handmade pieces, and other merchandise. They also sell crystals, glitter, local art, essential oils, bath bombs, and all things mythical. Some of their bestsellers are custom made art and jewelry out of crystals and other natural resources.
The Color Set
Mythical Merch's color set focuses on warm and inviting colors to attract its consumers. The colors embrace positivity and feature colors of a warm sunset. Red, pink, coral, and shades of orange are used to represent Mythical Merch's overall positive and happy emotional connection to its community.
The Font Set
The Mythical Merch Logo is represented by the font Anitsette. This font is a sans serif and all letters appear capitalized in 2 certain widths to differentiate. The font is sleek, simple, and easy to follow for Mythical Merch's consumers. Capitalization emphasizes the company's name and logo design.
Logo Design
Mythical Merch’s logo represents the company. The M in Mythical is crystal growth in the shape of the letter. Crystal jewelry and art are some of Mythical Merch’s most popular products, therefore it is depicted in the logo. Three diamond sparkles are shown in the corner of the logo. These represents the three original owners and developers of Mythical Merch. Warm colors are used to highlight positivity and represent the shades in a sunset and warm colored crystals.
Logo Usage
Mythical Merch’s logo should not be distorted from original sizing, shape, and color. If printed, the logo should be in full color, not in black and white or any other color alteration to ensure clear representation of Mythical Merch.
Inspirations
The M in Mythical was inspired by geode crystals. Crystals are used to make Mythical Merch’s most popular and known products such as, handmade art and jewelry.
The color set used in the Mythical Merch logo are inspired by the warm shades in a sunset. Shades of red, pink, coral, and orange are used to show warmth and positivity.
The design of the three diamonds on Mythical Merch’s logo were inspired by the playing card, 3 of diamonds. The three diamond sparkles represent the three co-owners and developers of the company.