DESIGN PROJECT: FRESH AIR STYLE
Who is Fresh Air Style?
Fresh Air Style is a fashion apparel company for young adults that offers clothing and merchandise that is trendy, stylish, and sustainable. Fresh Air Style takes pride in selling products that are made from recycled materials and sustainable fabrics to prove that fashion can be both stylish and help to save the Earth!
The Color Set
Fresh Air Style's color set focuses on fresh, fun, and inviting colors to attract its consumers. The colors embrace positivity, creativity, and innovative style. Shades of orange and yellow are warm while both white and teal act as contrasting colors. The oranges and yellows represent colors of the sunshine. Teal and white represent colors of fresh air and clouds.
The Font Set
Fresh Air Style's logo is represented by the font Abril Fatface Italic. This font is serif and in an italics style. The font has thin serifs, clean curves, and is attractive to Fresh Air Style's customers. Fresh air is lower case for a youthful look, while the word style is capitalized for emphasis.
Logo Design
Fresh Air Style's logo represents the company. The cloud in the logo represents being free, like a cloud. The sunshine represents positivity and the use of warm colors highlight that.Teal and white are used in the cloud to represent fresh air. The logo depicts a cloud and sun to represent Fresh Air's Style's dedication to the environment and saving the Earth.
Logo Usage
Fresh Air Style’s logo should not be distorted from original sizing, shape, orientation, and color. If printed, the logo should be in full color, not in black and white. This ensures clear representation and authenticity of Fresh Air Style.
Overview of Homepage Design
Fresh Air Style is an e-commerce webpage, therefore it is designed for consumers to shop. A search bar is located in the top right corner of the webpage to find specific items in Fresh Air Style's store. A shopping bag icon is also in the top right corner so that it is easily visible and accessible to consumers when they are ready to check out. The homepage includes a navigation bar at the top and bottom of the page for convenience. Fresh Air Style's newest realized styles of men's, women's, and decor is on display. A red button is used to attract customers to sale items that are last chance! Finally, Fresh Air Style's Logo is in the top center of the homepage so that people know where they are shopping.
CONTENT
Wireframe
Sitemap
The sitemap shows how the navigation tabs and sub-tabs of Fresh Air Style's webpage is organized. The layout clearly shows where to access certain content.
The wireframe shows and drafts the organization of Fresh Air Style's homepage. The layout clearly shows where important items are located. For example, the logo, name, navigation bar, search bar, and checkout button are all located at the top of the pages.
Inspirations
The setup of Pact's webpage was used as inspiration for Fresh Air Style homepage design.
Urban Outfitter's webpage setup was used as inspiration for Fresh Air Style's navigation bar and sitemap.
This Nudie Jeans Co. webpage setup was used as inspiration for Fresh Air Style's color set in the logo, homepage, and the brand itself.
Patagonia was inspiration for Fresh Air Style's color palette and values as a sustainable company who cares for the Earth.
The Apple iCloud cloud inspired the shape of Fresh Air Style's logo design.
The sunshine in Fresh Air Style's logo is inspired by the glowing sun and exaggerated rays of light pictured.